About
One business, one story, everywhere a customer finds you
Nebbia Brand Consulting helps businesses find and fix the places where their brand contradicts itself — then keeps it that way.
Most companies don't have a branding problem so much as a consistency problem. The website says one thing, the Instagram bio says another, and the last six posts don't look like they came from the same company. Nobody set out to build it that way. It happens because a business grows in pieces — a site built three years ago, a Facebook page someone's cousin set up, a logo that got redrawn once and only made it halfway across the platforms.
Nebbia is Italian for fog. That's the problem we're named after: not a business that's doing anything wrong, just one that's hard to see clearly.
We work in three steps. First a diagnostic that documents exactly where the story breaks down, across your website and every social account you run. Then a repair engagement — the exact fixes, walked through with you in a live meeting, and handed off to your web developer directly if you have one. Then, if you want it, we take the social presence over entirely and run it day to day.
Some engagements run alongside paid campaigns and some are purely organic — the facilities maintenance results on our results page were achieved with no ad spend at all. We'll tell you which lever is doing the work rather than letting a budget take credit for content, or the other way round.
How we work
Diagnose before prescribing
Nobody gets a recommendation before we've looked. The diagnostic exists so you're buying fixes for problems you actually have.
Numbers you can check
Every figure on our results page is pulled from the platform's own reporting, over equal-length windows before and after. No hand-picked best month, no metric quietly left out.
Meetings, not PDFs
Findings get walked through live. If an outside developer owns your site, we'll sit down with them so nothing gets lost in a forwarded attachment.
About me
Bryan McGuire
Founder, Nebbia Brand Consulting
I started Nebbia after noticing the same pattern in business after business: the company was good, and the way it looked online was not.
Real expertise, happy customers, years of work behind them — and a public presence that made them look like somebody's side project. Nobody had built it that way on purpose. It accumulated. A site from three years ago, a Facebook page a cousin set up, a logo that got redrawn and only made it halfway across the platforms.
So that's the work. Not a rebrand, not a new logo, not a campaign. Finding every place the story breaks down, fixing it, and then keeping it fixed — because consistency is a maintenance job, and maintenance jobs are the first thing to fall off when you're busy running a business.
- 6.2× follower growth on a telehealth client's Instagram in the first two weeks — 128 to 796
- 13× views in month one for a facilities company that had posted in-house for a year — 584 to 7,700, no ad spend
- 5 social platforms run daily for a single client, content created, scheduled and published in-house
I'd rather show you numbers than adjectives, which is why our results page lists the reporting windows, says which platform each figure came from, and tells you when a result covers one account out of five. A case study that can't be checked isn't a case study.
If you want to talk through what your brand currently looks like from the outside, that's a conversation I'm always up for — whether or not it turns into work.
